Tadi MartinezInfo

Country Archer Brisket Jerky


Art Direction: Tadi Martinez












Salu Veggie Chips is a conceptual brand crafted out of the idea that veggie chips could (and should) be more fun. I personally love veggie chips but I’m not always a fan of the straw kind. I decided for this concept, to focus on what vegetables could be transformed into veggie chips that follow the same format as traditional potato chips. This project is still in the works, but the idea is to create a bag per veggie chip that is color cordinated to the natural hue of that veggie. The name borrows from the word ‘health’ in spanish. I then felt it would be fun to explore all the brand colors I established per vegetable in a typographic setting with each word being ‘health’ in a different language.


Timeline: 1 Week

Role: Art Direction, Visual Identity, Package Design, Promotional Design

Country Archer Brisket Jerky


Art Direction: Tadi Martinez, Cesar Sanchez


Country Archer is a Jerky Brand originated in the USA. For the launch of a new brisket jerky they were producing, I created six packaging design variations to showcase the range in flavors of the new product. While designing the product packaging, the focus was to keep Native American designs and culture in mind while exploring color options, background patterns and textures, as well as different shapes for the product showcasing window. Shown below are the final design as well as the other options presented to the client.  

Timeline: 1 Month

Role: Art Direction, Visual Identity, Package Design




Tadi Martinez

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