The Reaper Salsa
Art Direction: Tadi Martinez
The Reaper Salsa is a mock re-branding project whose focus was to better depict the brand’s identity by utilizing imagery related to both the product and the namesake of the brand. This was done by drawing inspiration from the imagery presented in tarot cards and combining that into a label which represents the brand identity. The label for The Reaper Salsa features a hand-drawn illustration as well as iconography relating to the heat level of the salsa.
Timeline: 1 Month
Role: Art Direction, Visual Identity, Packaging Design, Photography