Country Archer Brisket Jerky
Art Direction: Tadi Martinez
Salu Veggie Chips is a conceptual brand crafted out of the idea that veggie chips could (and should) be more fun. I personally love veggie chips but I’m not always a fan of the straw kind. I decided for this concept, to focus on what vegetables could be transformed into veggie chips that follow the same format as traditional potato chips. This project is still in the works, but the idea is to create a bag per veggie chip that is color cordinated to the natural hue of that veggie. The name borrows from the word ‘health’ in spanish. I then felt it would be fun to explore all the brand colors I established per vegetable in a typographic setting with each word being ‘health’ in a different language.
Timeline: 1 Week
Role: Art Direction, Visual Identity, Package Design, Promotional Design