Morning Consult Social
Art Direction: Tadi Martinez, Vlad Gorshkov
As part of the refresh of the Morning Consult brand direction, an overhaul of our social media direction was undertaken in order to align our social strategy with our newly updated brand. The update needed to align with our refreshed brand, provide a templated approach that prioritized ease in recreation, and preemptively address the future needs of the marketing team.
To do so, we chose to focus on realigning the color scheme, introducing the brand gradients, and incorporating our dynamic shape library. By focusing on these items, we could ensure that our social channels would align with the new brand, strengthen our brand presence, and also address the need for flexibility in templates.
Timeline: 3 weeks
Role: Art Direction, Visual Identity, Creative Development