Morning Consult: Brand Refresh
Art Direction: Nick Fabiani, Vince Wanga
Collaboration: Kelly Rice, Khanh Pham, Natalie White
A refresh of the Morning Consult brand direction, messaging, and identity. The scope was to create and execute a modern and timeless brand refinement. By setting the tone for the rest of the brand and how it shows up in the market, the goal was to differentiate how our brand differentiates itself within the tech industry. The rebrand was timed in conjunction with a product release campaign, allotting a timeline of 2 months for a total refresh across all internal and external facing deliverables. I worked alongside the creative team to create the direction of our new branding as well as build a cohesive ecosystem to represent this direction.
Brand Refresh Direction
As part of this effort, I along with my design director, were tasked with creating a brand concept to propose for the direction of the brand refresh. Another pair of designers was also tasked with proposing a concept and out of the two, our team’s was approved to move forward and be developed. After developing our concept, we created new guidelines which incorporated our new typography, color palettes, and new brand elements into our previous guidelines. Below is a sneak peek into some of the visuals that were composed from our concept as well as some key pages from our brand guidelines.
Brand Refresh Visuals
Brand Refresh Collateral
After finalizing our final direction, we expanded the concept into what are now our brand assets, website, as well as templates for all our collateral such as reports, social media content, email marketing, and internal & external decks.
Website Design
Presentation Design
Social Media Content
Small and Medium Business Report
Country Archer Brisket Jerky
Art Direction: Cesar Sanchez
Country Archer is a Jerky Brand originated in the USA. For the launch of a new brisket jerky they were producing, I created six packaging design variations to showcase the range in flavors of the new product. While designing the product packaging, the focus was to keep Native American designs and culture in mind while exploring color options, background patterns and textures, as well as different shapes for the product showcasing window. Shown below are the final design as well as the other options presented to the client.
Package Design
Morning Consult: Most X Brands
Art Direction: Sara Wickersham, Natalie White
Collaboration: Kelly Rice, Jodie Custodio, Hannah Cusworth, Ashley Berry
Most X Brands is an annual marketing campaign consisting of reports, social media, and video content on the public’s opinion on brands’ reliability, likeability, and growth in the economy. These reports are known as Most Trusted Brands, Fastest Growing Brands and Most Loved Brands. Over the time as a designer at Morning Consult, I have created the branding for the report one year and supported collateral design over the following years.
Most Trusted Brands 2023
In 2023, I aided in the creation of social media content as well as a guide for video and animation for the MTB marketing campaign. These graphics consisted of instagram carousel and story content showcasing the top 10 most trusted brands per industry.
Social Media Content - Twitter
Most Trusted Brands 2022
In 2022, I created content for the MTB marketing campaign including promotional email graphics, in-line ads, and social media posts.
IG Social Media Carousel & Posts
In-line Ad
Most X Brands 2021
In 2021 I created the branding for the 3 sub-brands (Most Loved Brands, Most Trusted Brands, and Fastest Growing Brands) that fall under a marketing campained titled Most X brands. This included creating brand identities for the 3 brands that would work both individually as well as be part of a cohesive campaign. Each brand identity consisted of a logo, color identity, pattern, and usage guidelines for report templates, email graphics, social content, and promotional ads. Sadly, the Most Loved Brands campaign didn’t launch and that identity did not get explored beyond the logo and color identity stage.
Below you will find the brand identity concepts for all MXB brands, as well as examples of further implementation of the branding for both Most Trusted Brands and Fastest Growing Brands.
MXB 2021 Branding - Logos and Color Identity
FGB 2021 Branding - Promotional GIF
Morning Consult: Editorial Illustrations
As a designer at Morning Consult I have worked on a range of editorial images ranging from views on political events and stances, the winter and summer olympics, housing affordability, as well as images created to support client-facing blog posts to introduce Morning Consult Intelligence products.
Art Direction: Sara Wickersham, Tadi Martinez, Kelly Rice
Art Direction: Sara Wickersham, Tadi Martinez, Kelly Rice
Political Feature Images
Exploration of a conceptual editorial series covering political related topics ranging from Biden vs. Trump popularity, gun control, public view on government, and Roe vs. Wade overturn protests.
2022 Winter Olympics Series
Feature images created for the 2022 Winter Olympics. While working on these features, I was in charge of creating the branding for the series as well as producing final images and providing guidance to other designers in relation to the branding and creation of the feature images.
2021 Summer Olympics Series
For the branding of this series, I focused on the dynamic motion of the sports featured in the Olympics and utilized a color palette that reflected the Olympic rings colors’ while staying withing the MC brand. While working on these features, I created some of the feature images as well as provided assistance to other designers creating feature images within this branding.
Morning Consult Blog Posts Redesign
Feature images created to support client-facing SEO blog posts introducing Morning Consult Intelligence products and their functions. The initial design was reimagined to allow for more flexibility and two new styles were introduced for more variety. These styles are categorized in a tier system based on complexity. Featured is also a rejected concept.
Gold Tier
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Silver Tier
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Bronze Tier
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Rejected Concept
The Reaper Salsa
Art Direction: Self-Directed
The Reaper Salsa is a mock re-branding project whose focus was to better depict the brand’s identity by utilizing imagery related to both the product and the namesake of the brand. This was done by drawing inspiration from the imagery presented in tarot cards and combining that into a label which represents the brand identity. The label for The Reaper Salsa features a hand-drawn illustration as well as iconography relating to the heat level of the salsa.
ICBA Infographic
Art Direction: Tadi Martinez
In collaboration with Independent Community Bankers of America, I created some infographics showcasing their data on the opinion Americans hold in relation to providing tax relief for rural communities and in relation to how credit card rules affect consumers. For these infographics, I worked within the ICBA branding guidelines and created easy to digest visuals to present the data.
Capital One Infographic
Art Direction: Sara Wickersham
In collaboration with Capital One, I created an infographic showcasing their data on the challenges college students face in regards to financial independence. For this infographic, I created all iconography shown while maintaining a style that was relative to Capital One’s branding.
Dell Technologies
Infographic
Art Direction: Vlad Gorshkov
Dell Technologies requested an infographic over the perspectives of generative AI. For this project, we created a full length infographic utilizing their brand guidelines as well as iconography.
NASDAQ Report
Art Direction: Vlad Gorshkov
In collaboration with NASDAQ, I designed a 22 page report featuring data fielded by Morning Consult survey analytics. For this report, I designed a layout that followed their brand guidelines and focused on utilizing a minimal color palette throughout the report so that the extended color palette was featured solely in correlation with data visualization. Below are a few select pages from the overall report.
TelevisaUnivision Infographic
Art Direction: Tadi Martinez
In collaboration with TelevisaUnivision, a sub-brand of Univision, I created an infographic showcasing their data on the challenges Hispanic parents face in regards to attaining information regarding healthcare. For this infographic, I created all iconography shown while maintaining a style that was relative to TelevisaUnivision’s branding.
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