Helena Denim
Art Direction: Tadi Martinez
Helena Denim Co. is a conceptual denim apparel brand founded in Helena, Montana. When creating this brand identity, my goal was to create a brand identity that is both timeless and relevant, paying homage to the past while looking towards the future. To achive this, I took inspiration from the history of cowboys and old western design and combined that with a more modern feel in order to convey a sense of authenticity and ruggedness while still maintaining a contemporary edge.
Timeline: 1 Month
Role: Art Direction, Visual Identity, Creative Development, Concept Design