Country Archer Brisket Jerky

Art Direction: Cesar Sanchez

Country Archer is a Jerky Brand originated in the USA. For the launch of a new brisket jerky they were producing, I created six packaging design variations to showcase the range in flavors of the new product. While designing the product packaging, the focus was to keep Native American designs and culture in mind while exploring color options, background patterns and textures, as well as different shapes for the product showcasing window. Shown below are the final design as well as the other options presented to the client. 

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