Morning Consult Brand Refresh
Art Direction: Tadi Martinez, Nick Fabiani
A refresh of the Morning Consult brand direction, messaging, and identity. The scope was to create and execute a modern and timeless brand refinement. By setting the tone for the rest of the brand and how it shows up in the market, the goal was to differentiate how our brand differentiates itself within the tech industry. The rebrand was timed in conjunction with a product release campaign, allotting a timeline of 2 months for a total refresh across all internal and external facing deliverables. I worked alongside the creative team to create the direction of our new branding as well as build a cohesive ecosystem to represent this direction.
Timeline: 2 Months
Role: Art Direction, Visual Identity, Creative Development